The Revenue Motion Isn't Working. Here's How We Fix It.

Most companies don't have a growth problem. They have a systems problem — a sales motion that's misaligned with the market, a pipeline that looks healthy until it isn't, or a team that's working hard in the wrong direction.

I work with PE-backed and founder-led companies across North America and Europe to diagnose what's actually limiting revenue — and then fix it, hands-on, until it holds.

You Might Be in the Right Place If:

  • Revenue is growing but inconsistently — good quarters followed by bad ones with no clear explanation

  • The pipeline looks full but deals keep slipping or stalling late

  • You've added headcount to the sales team but the numbers haven't followed

  • A GTM motion that worked at $10M is starting to fail at $40M

  • You're preparing for a fundraise or PE exit and the revenue story needs to be airtight

  • You need an experienced revenue operator in the seat now — not in six months after a full-time search

Engagement Types

I don't offer one-size-fits-all retainers. Every engagement starts with a diagnostic conversation to understand what the business actually needs. From there, most work falls into one of four categories:

Fractional CRO / VP of Sales Embedded revenue leadership on a part-time basis. I own the sales function — strategy, team, pipeline, forecast, and board reporting — with the same accountability as a full-time hire. Built for companies that need an experienced operator in the seat without the timeline or cost of a permanent search. Typical engagements run 6-12 months.

GTM Redesign For companies whose go-to-market motion has stopped working or was never fully built. Covers sales process architecture, ICP definition, territory and coverage modeling, compensation design, and playbook development. Delivered in 60-90 days with an execution handoff.

Pipeline & Revenue Acceleration A focused engagement on the deals in motion right now. Pipeline audit, forecast discipline, deal coaching, and closing strategy. Built for companies facing a near-term number and needing immediate traction. Typical engagements run 30-60 days.

Exit & Transaction Readiness Revenue diligence preparation for companies approaching a capital event. Covers sales organization assessment, revenue quality analysis, ARR composition, pipeline credibility, and GTM narrative for the buyer or investor audience. I've participated in two PE exits — I know what the other side of the table is looking for.

What to Expect

Every engagement follows the same starting point regardless of scope:

1. Diagnostic A structured conversation to understand the revenue situation, the team, the pipeline, and where the real constraints are. No assumptions, no templates. This takes 1-2 weeks.

2. Plan A clear, written plan with specific priorities, timelines, and measurable outcomes. You'll know exactly what we're doing, in what order, and why — before any work begins.

3. Execution Hands-on work alongside your team. I'm in the pipeline reviews, the deal conversations, the hiring decisions, and the board updates. Not observing — participating.

Where I've Done This Work

I bring direct operating experience in:

  • Corporate Training & Professional Development — B2B, instructor-led, SaaS, and certification models

  • Dental & Healthcare — practice growth, clinical education, membership programs, and specialist channels

  • Membership & Community — subscription models, retention architecture, and expansion revenue

  • PE-Backed Portfolio Companies — across sectors, focused on hold-period acceleration and exit readiness

  • Enterprise Services — complex sales cycles, multi-stakeholder deals, and global account management

Available for engagements across North America and Europe.