Membership & Community Leadership
Ben Newcomb has built high-performing membership and professional communities that scale revenue while preserving engagement and intimacy. His approach combines product, sales, and customer success expertise with data-driven decision making, turning memberships into predictable, multi-year revenue engines.
Ben’s expertise lies in balancing growth and intimacy: expanding membership size and revenue without losing the sense of connection that drives community value. He aligns product features, pricing strategy, and customer success operations with measurable outcomes, ensuring members feel engaged and organizations see predictable, compounding revenue growth.
Key Achievements
Retention & Churn Improvement: Increased member retention from 58% to 74% in just two quarters, now trending into the high 80%s, while reducing churn through targeted engagement and value-driven offerings.
Membership Growth: Launched a new membership program and scaled from 300 to 1,000+ members, each contributing over $5,000/year, achieving 98% retention across cohorts.
B2B2C Program Success: Designed and executed B2B2C membership partnerships, enabling organizations to offer the community experience to their clients while driving additional revenue and engagement.
Revenue Expansion: Implemented multi-year contracts, subscription price increases, and new features that drove 800% year-over-year growth while maintaining the community’s “small and connected” feel.
Operational Scaling: Built and led cross-functional teams — adding sales reps and client success staff — to support growing member engagement and satisfaction.
Data-Driven Engagement: Leveraged member usage data to optimize offerings, tailor communications, and create value-based upgrades that increased lifetime value and loyalty.